Chief Executive Group © Copyright 2015
A GUIDE TO C-LEVEL SELLING
There are no shortcuts to doing business with top decision-makers. Success requires an ongoing effort sustained over an extended period of time with the emphasis on the relationship, not the transaction.
The Effectively Engaging CEOs: A GUIDE TO C-LEVEL SELLING answers the following questions:
How to get secure access to a CEO?
How to demonstrate credibility?
How to contribute value?
How do you cultivate loyalty?
CEOs typically meet with people and firms they already know or who have been referred to them by a trusted third party.
You’ve had your initial meeting and you’ve been invited to continue the conversationeither in person, by phone or via email.
Building CEO relationships requires an ongoing effort sustained over an extended period of time.
Your relationship with the CEO was never a transactional one.