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You're on the lookout for more organic growth but have competing priorities across your organization. Should you hire that new salesperson or invest more in digital marketing? Should you enter a new market or launch a new product? Should you focus on finding new customers or getting more value from existing ones? The ideas are limitless, but the clock is ticking and the time to act is now. 

So how do you allocate your limited time, money, and resources? The good news is that advances in data science will help you focus on the right ideas that sustainably deliver near-term organic growth. But let's face it: few organizations have been able to truly unlock the value of their data. Maybe you don't think you have enough data... or that no one on your team has the bandwidth or acumen to ask the right questions of the data. It's an opportunity worth chasing as it isn't that daunting anymore. You can use your data. Today. 

In this webinar, we'll get you focused! 

You'll learn: 

  • Why accelerating organic growth is critical...but also hard and risky
  • How to apply the three strategies for using data science to predictably deliver near-term revenue growth...and how to replicate and sustain that growth
    • Strategy 1: Start with what you can do right now, with what you already have
    • Strategy 2: Use data to discover your best customers and their needs 
    • Strategy 3: Optimize scientifically with a five-step process: Observe, analyze, theorize, experiment, repeat 
  • How to assess your own growth mindset and see if you are leading to accelerate
  • What you can do immediately to accelerate your revenue growth curve 

Presented by the team at Sterling Woods



How to Accelerate Your Revenue Growth without the Risk

Speakers

Patrick Hereford

Chief Technology Officer, Sterling Woods 

Patrick Hereford has spent his career combining business acumen with technological innovation. He has experience building software, integrating technology, and performing advanced analytics for companies of all sizes, from startups to large enterprises. 

He has served in leadership roles at a number of companies, spearheading engineering efforts for Forward Financing and America's Test Kitchen. He also has a background in developing marketing campaigns and designing and implementing market research. 

He holds a degree in civil engineering from the Massachusetts Institute of Technology and an MBA from Boston College's Carroll School of Management. 

Rebecca Donohue

Strategist, Sterling Woods 

Rebecca Donohue is a sales and marketing expert with more than 22 years of experience on the agency side, including stints at FCB Chicago and Y&R/Wunderman New York.

Her clients have included corporate titans like AT&T, Johnson & Johnson, Nestle, Novartis, Pfizer, Huggies, Citibank, Nationwide, The Container Store, and Kellogg's. Her areas of expertise include business services and software; retail, e-commerce, and CPG and healthcare. She holds a double major in English Literature and Creative Writing from Miami University of Ohio. She has also done graduate study work with the University of Chicago in the field of digital production and storytelling. 

After years in big cities, she and her husband now call Louisville, Kentucky home with their three children and a historic home filled with various pets. 

Rob Ristagno

Chief Executive Officer, Sterling Woods

Rob Ristagno previously served as a senior executive at several private equity-owned middle market businesses, including as COO of America's Test Kitchen. Starting his career at McKinsey, his focus has always been on embracing digital technology and data science to spur strategic growth. He has served companies big and small, including Visa, Pepsi, and Comcast. 

Rob is the author of the book A member is Worth a Thousand Visitors and is an award-winning keynote speaker at conferences around the world. He has been featured on ABC, NBC, CBS, Fox and Digiday. 

He holds degrees from the Harvard Business School and Darthmouth College and has taught at both Harvard and Boston College. 

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